Youngest CEO of a Fortune 500 company (December 11 2012) Youngest CEO of a Fortune 500 company (December 11 2012)

Marissa Ann Mayer the 37 year old American business executive has been appointed the CEO of Yahoo, making her the youngest CEO of a Fortune 500 company, having been ranked at number 14 on the list of America’s most powerful businesswomen by Fortune magazine. Profiled by Nicholas Carlson for Worldcrunch, Carlson states “Yahoo is deep in the process of looking at ad tech companies to acquire… Yahoo’s business is pretty simple. It makes money by selling ads on Web pages. This is the formula: Number Of Visits To Web Pages X Rate Yahoo Can Charge For Ads On Those Pages = Revenues. That formula means there are only two ways for CEO Marissa Mayer to grow the business. Method One: She can increase the number of visits to Yahoo Web pages. The way Yahoo does that is by creating new popular products and media. Method Two: She can increase the rate Yahoo charges to put ads on Web pages. The way Yahoo does that is by using ad tech to find out as much as it can about the people looking at its Web pages, and, in “real-time” sell that inventory to buyers willing to pay more to reach certain demographics. Mayer is going to embrace both methods. Mayer’s favorite thing to work on is consumer-facing products. So she’s going to personally invest lots of time in “method one.” As for “method two,” Mayer would like to delegate. …So Mayer’s plan, according to our sources, is to buy an ad tech company with a strong executive bench, and install it as the new leadership of Yahoo RMX.”


Inspired by Nicholas Carlson image source Facebook