Renata Salecl the 49 year old Slovenian philosopher, sociologist and legal theorist has discussed the challenge of choice confronting the Occupy movement with Nikolas Kozloff in reference to her book ‘The Tyranny of Choice’. Salecl states “I realised that the ideology of choice is a perfect pacifying mechanism for post-industrial capitalism in that it encourages this inward turn. People have the illusion that they can make it and are masters of their own destiny, and thus they feel guilty about disadvantages and experience anxiety and a constant feeling of inadequacy. In society, we have observed a shift from the notion of mere consumer choice to the idea of choosing oneself… Given the American ideology that anyone can make it and it’s all up to us, then you’d have to say that on a certain level Occupy was a surprise. I’ve always been perplexed how people who don’t have health insurance would still be against universal health insurance. In essence, what they’re doing is following the idea of choice, even though this winds up being very detrimental to their own well-being. It’s clear that something shifted in people’s perceptions with the Occupy movement…”

 

Inspired by Nikolas Kozloff http://ow.ly/9E7p6 image source Finance.si http://ow.ly/9E8ql