Frédéric Lefebvre the 47 year old French Secretary of State with responsibilities for tourism has created some bemusement within the industry as he adds credibility to the fabled stories of French rudeness. Lefebvre is concerned the myth of the French shop keeper as a sneering grouch depicts the French unfavorably. Lefebvre stated he “would like to make a strong effort to improve the sense of welcoming in France”, and is keen to promote an alternative perception that there is more to French tourism than the Eiffel Tower. While tourist numbers to France are the highest in the world, the duration of visitor stays are quite short resulting in lower sales per visit. The Ministry is advocating a new marketing strategy with smiles abundant, promoting provincial cities, regions and festivals. Inspired by france24 ow.ly/5TXHx image source La diag ow.ly/5TXCx Sorry we’re rude, but give us more money (August 6 2011)

Frédéric Lefebvre the 47 year old French Secretary of State with responsibilities for tourism has created some bemusement within the industry as he adds credibility to the fabled stories of French rudeness. Lefebvre is concerned the myth of the French shop keeper as a sneering grouch depicts the French unfavorably. Lefebvre stated he “would like to make a strong effort to improve the sense of welcoming in France”, and is keen to promote an alternative perception that there is more to French tourism than the Eiffel Tower. While tourist numbers to France are the highest in the world, the duration of visitor stays are quite short resulting in lower sales per visit. The Ministry is advocating a new marketing strategy with smiles abundant, promoting provincial cities, regions and festivals.

 

Inspired by france24.com http://ow.ly/5TXHx image source La diag http://ow.ly/5TXCx