Guy Adams the Los Angeles correspondent for the Independent reckons Oprah is taking a gamble in her exchange of the successful chat show for an entire TV cable channel The launch represents a serious leap of faith (January 2 2011)

Guy Adams the Los Angeles correspondent for the Independent reckons Oprah is taking a gamble in her exchange of the successful chat show for an entire TV cable channel. Winfrey launched at a cost of $400m a dedicated network to her OWN brand, the Oprah Winfrey Network. The TV station went to air with a grand opening from Oprah in what Adams describes as the most important channel launch for a generation, highlighting that never before has a single celebrity in her own image attempted to brand an entire network. Itself a tribute to Oprah’s astonishing success, that a TV host has been able to fund the necessary start up costs. Adams defines Oprah’s brand as a mixture of consumerism, with advice on self-help and how to “live your best life”.

 

Inspired by Guy Adams ow.ly/3x9fU